Consumer Expectations Lessen - But They Still Expect Something

At this stage of the pandemic, we are seeing nuances in how the American public thinks companies and social issues should intersect. Though the majority still expect companies in general to be socially responsible, they expect less of the businesses they patronize, according to our recent Corporate Social Mind research.

This doesn’t mean companies can relax their social engagement efforts, however. Remember, consumers still expect corporate participation. What we heard is that every company needs to be active in their own way and build a new relationship regarding consumer interests and social issues based on authenticity, trust and respect.

Read: A Corporate Social Mind: Consumer Expectations of Companies to Address Social Issues, December 2021