Help Business Create Deeper Engagement
Companies are increasingly involved in social issues, due largely to public demand, competitive pressure and disruptions of business by activists. This gives nonprofits an opportunity to engage alongside them to create societal change at a more meaningful level than ever before.
Nonprofits must understand how to offer real ways for businesses to connect more of their corporate values with the communities they serve. Today’s issues require companies to get involved strategically and more deeply in the issues that affect the lives of their consumers. Nonprofits must help companies understand the relevance of their issues to today’s consumers － a link that must be important to both.