Uncertainty in companies’ role in social issues is rising

Most Americans have believed for years that a company should publicly support a position on a social issue. While this is still the prevailing attitude, the number of Americans who are now uncertain about it rose tremendously, coming more in line with German sentiments. Is the economy, politics or something else driving this shift? And how will companies respond?

Read: Consumer Behaviour and Expectations of Corporate Social Issue Engagement Can Contradict Each Other